presents

Advocating for Equitable Representation of Women in the Indian Entertainment Industry

because the

bare minimum is

not enough

OWomaniya! is a first-of-its-kind initiative aimed at starting conversations and enabling change in how women are represented and perceived in the Indian entertainment business.

because the

bare minimum is

not enough

STARTED FROM THE BOTTOM NOW WE . . . WHERE?

That is exactly what the OWomaniya! Report is about. It is a seminal report that employs various qualitative and quantitative methods to highlight the representation of women in the entertainment industry.

BECAUSE THE BAR IS

UNDERGROUND

TIME TO FLIP

THE SWITCH

With this initiative, the report, and the upcoming Shorts, we are creating not just conversations, but action, by taking matters in our own hands.

The hope is to have this action backed by peers from the industry which can transform it into a movement for change.

BECAUSE GIRL, DO WE NEED IT!

DO WE NEED IT!

MEET THE PARTNERS

Prime Video

Prime Video is a premium streaming service that offers a collection of award-winning Amazon Original Series, thousands of movies and television shows. Amazon's Prime Video have always believed in equitable representation, not just within Prime Video and in their content, but also within the wider creative industry. By nurturing and empowering talented women within the industry, they aim to create a ripple effect of positive change in the entertainment ecosystem.

Film Companion Studios

Film Companion Studios takes ahead the legacy of Film Companion by venturing into long-form storytelling by producing credible documentaries on all things film and creating opportunities for others in the film Industry. With a focus on impact driven initiatives like OWomaniya!, FC Studios is set to bring change by curating initiatives that best aid, guide and enable the creative endeavours of new age filmmakers.

Ormax Media

Ormax Media is a media research and consultancy firm that helps the Indian media & entertainment industry to use consumer insights and data analytics to create businesses, shows, films and campaigns that are both consumer-centric and profitable. Ormax Media analyses, records and tabulates women’s representation in front of and behind the camera for the OWomaniya! Report, through their assessment metrics, with the hope that year-on-year the tangible numbers inform change that make the entertainment industry more equitable.